THE MANIFESTO
Creators is our AGI.
Creator is a persona birthed out of the ability to make things — and rework other people’s things — more than they consume.
Silicon Valley was built on the belief that backing innovative ideas can improve humanity and highlight human potential.
Over the last five years, we’ve seen individuals with online persona opt into opportunites that fail to align with their larger Founder potential.
Individuals with online persona have unprecedented access to insights that unknown Founders & Brands would never have. This is far beyond customer aquisition. They can hire, drive new contracts, fundraise with more access than traditional Founders.
From the last five years, it’s clear that the larger startup industry has yet to understand the value of investing, collaborating and building for Creators and Content, at large. Creators are left in bad deals, worse contracts, bad advice and promises unkept.
Even worse, the narrative around business and creators stays around general “sustainability” and “keeping the lights on” for the greater Creator ecosystem with no outlet for individuals making big swings with what they’ve built so far.